EM District Rides the Blockcore Wave with “EMFASHIONICON CLUB: Football Edition” Fashion Party
When fashion, streetwear, and the world of sports collide, EM District welcomes the fashion community and young trendsetters to the “EMFASHIONICON CLUB: Football Edition” party — transforming the What’s Happened? store into an exclusive modern club under a FIFA World Cup 2026 theme, inviting everyone to make their fashion statement while celebrating the world’s biggest football tournament in style.
This event is more than just a gathering of young people — EM District aims to build this community to reinforce its position as a Fashion Destination, a hub for trendsetters. Guests had fun mixing and matching jerseys to create cool street-sport looks, driving the globally trending Blokecore movement through activewear pieces from leading brands including BEERBRO, HOKA, FOOT LOCKER, FRANK, MATTER MAKERS, and SOUP. The store space was transformed into a Modern Clubhouse infused with the atmosphere of a world football festival, kicking off the fun right from the entrance with a “Locker Room” — a stylish photo spot — along with many more exciting activities to enjoy.
Another highlight of the event was the gathering of fashion artists and influencers, including Benz-Khaokwan Kritsanasopa and seven models from The Face Men Thailand Season 4: Kimhun Ronnakorn Khamchu, Donut Manat Anchanasophin, Bonus Nattapas Wongworawiphat, Pom Kamolpop Kaeodiao, Peem Nattaphat Prapanan, Leo Lee Hee-seong, and Rome Sivapong Phanthumjinda. Each of them mixed and matched jerseys to create sport-street looks full of style, expressing their unique identities through creative content. Guests enjoyed a beat-driven party atmosphere from DJs, capping off the night with a mini concert from the band MIRRR, giving everyone a chance to share in a special moment together.
